For over two decades, White Dental Beauty Professional Teeth Whitening Gels have delivered unmatched performance and reliability. Trusted by dental professionals around the world, our high-quality whitening gels are backed by science and designed for results.

Unchanged where it matters. Reinvented where it counts.

To mark 20 years of innovation and excellence, we're proud to release a limited edition in fully sustainable black packaging. This special edition celebrates our journey and continued commitment to quality, offering the same advanced formula in a commemorative design. The best part? You can still order the classic blue packaging which is available in stock as usual.

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Powered by Novon® Technology for Faster, Gentler Whitening


White Dental Beauty tooth whitening gels have a variety of different strengths, all powered by NOVON® – a whitening compound that delivers improved whitening results over less treatment time.

NOVON® has a unique inherent feature in that, on application, it produces a “pH jump” into the alkaline pH range. This “pH jump” enhances the release of perhydroxyl ions for a faster whitening effect. NOVON® containing gels can therefore produce a similar whitening effect within a shorter time frame, in comparison to whitening using a regular gel.

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Why White Dental Beauty?


  • Visible whitening results in less than one week
  • Unique NOVON® technology to boost the whitening effect
  • Stabilised, neutral pH that is kind to the tooth’s enamel
  • Conforms to EU Directives
  • Contains potassium fluoride and optimal water content to help manage and minimise sensitivity
  • Creative marketing support, including patient literature and customisable promotional signage
  • Luxury packaging with bespoke practice branding in both black and blue packaging
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The definitive guide to professional tooth whitening