For over two decades, White Dental Beauty Professional Teeth Whitening Gels have delivered unmatched performance and reliability. Trusted by dental professionals around the world, our high-quality whitening gels are backed by science and designed for results.
To mark 20 years of innovation and excellence, we're proud to release a limited edition in fully sustainable black packaging. This special edition celebrates our journey and continued commitment to quality, offering the same advanced formula in a commemorative design. The best part? You can still order the classic blue packaging which is available in stock as usual.


White Dental Beauty tooth whitening gels have a variety of different strengths, all powered by NOVON® – a whitening compound that delivers improved whitening results over less treatment time.
NOVON® has a unique inherent feature in that, on application, it produces a “pH jump” into the alkaline pH range. This “pH jump” enhances the release of perhydroxyl ions for a faster whitening effect. NOVON® containing gels can therefore produce a similar whitening effect within a shorter time frame, in comparison to whitening using a regular gel.



